Interact, creating relationships

www.comvort.com

Aware of the challenges facing a regional agency when trying to count on its expertise to grow outside of its national borders, Interact and The Factory Group decided to join Comvort in 2004. The ComVort Group is the largest international network consisting of independent specialized, and owner-managed companies operating in all aspects of integrated marketing-communication.

According to Advertising Age, ComVort - which since last year’s rankings is already “The world’s largest network of specialized, independent and owner-managed companies operating in all branches of integrated marketing-communication” – has not only sustained its Number ONE position but also widened its distance from the others. With 133 offices worldwide and also the highest revenue of USD 543.2 millions (2007 figures) the ComVort Group is at the top of the independent networks.

The network consists of 12 special divisions and its worldwide member agencies, exclusively independent and owner managed companies, and therefore, without any overhead cost structures, convince the international clientele through their personal motivation and an extremely high profitability of the invested marketing budget.

HIGHER MOTIVATION THROUGH
OWNER OPERATED AGENCIES

This provides clients with the assurance that someone who understands their needs will direct their accounts and more importantly personally understand the market they represent, and therefore, ensure consistency of message through a responsive local team.

FASTER CONNECTIONS
AND COMMUNICATIONS

ComVort members stay totally independent through the collaboration process; they connect directly with other ComVort members when the deed arises with no interference from a ComVort central office. By accessing ComVort members through the search engine, each member can query any Marketing-Communication specializations required to deliver a program internationally.

However, ComVort Central will always be there to serve as an aide to facilitate and accelerate the information flow.

BETTER SERVICES
WITH LOWER RATES & FEES

Independence allows ComVort members agency the advantage of being the Low-Cost-Provider, with the best Price Performance Ratio driven by the focus of owner-management operation. This advantage coupled with not incurring the fixed overhead costs of a "formal" international network provide cost savings that are reflected in the competitive rates ComVort agencies offer and the ability to afford higher calibre of talent on clients business.

CLOSER TO TARGETS
 

All business is local and ultimately because of that, in addition to geographical advantage all ComVort members offer a vast depth of knowledge of the social and cultural makeup of the local consumer and marketplace.

The ComVort philosophy THINK GLOBAL - ACT LOCAL provides for a more competitive and productive advantage over traditional integrated service agencies network.