Interact, creating relationships

Building relationships

Digital communication technology and traditional marketing techniques have fundamentally changed focus over the last couple of years. No more place for the traditional “What I want to say”-push or “What I want to hear”-pull dilemmas in communication planning; interactivity and bi-directional communication is the plan! It is all about Building Relationships between offer and demand, between customer and supplier, between brand and product, between networks of users, networks of information, networks of technology, etc. The availability of strong and intense relationships defines the sustainable value B2B, B2C and institutional communication efforts. The big picture involves all stake holders, caters for feedback channels, fosters participation and exchange and helps create commitment for the long term. Interact develops ICT solutions that drive relationship marketing and that help to cope with the challenges of