Interact, creating relationships

Marketing 2.0

Interact strongly believes in partnership and collaboration. Network membership and associate links with some of the finest marketing and advertising agencies in the Luxembourg market allow Interact to look beyond the traditional barriers of digital communication. Cross-media and cross-new-media strategies need diverse experiences and know-how. For our customers, it is of utmost importance to create valuable links with the market, with stakeholders and with their staff. A networking approach is necessary for technology, content and interactive services. Web 2.0 is often mentioned to reflect such an approach. We strongly believe in the power of Web 2.0.

But we fiercely defend the necessity to go further. As stand-alone strategies, neither web 2.0, viral or buzz marketing can survive in the long run. Like in the early years of multimedia, it is not enough to underline the fanciness of an emerging communication technology. There is no absolute value for being hipp! An integrated Marketing 2.0 approach should be used in order to mash-up more traditional channels with up-to-date marketing techniques and try to be hipp with a respect for long-term objectives and cross-channel leverages. Marketing 2.0 considers the global picture of your brand and your business; it is an integrated approach to make it a lasting success.